CODEX Entry 1020: Baal
Son of El, was the most widely worshipped deity in the Near East, hence his name, which simply means Master¹. Most scholars believe it is the shortened title for the Mesopatamian God, Hadad².
His dominance in Cannan is further confirmed by the fact that, between 1025BC and 586BC, of the 43 Jewish rulers of Judah and Israel, 32 of them switched back from worshipping Yahweh to Baal³.
¹ Christopher B. Hays, Hidden Riches: A Sourcebook for the Comparative Study of the Hebrew Bible
² Herrmann, Wolfgang, Dictionary of Deities and Demons